Considering our use of Instagram and Tumblr for the 2012 Political Conventions, maybe it’s a good thing we didn’t get the Olympic credentials we applied for.
With the ability to spread such incredible photos, like those referenced in the article, I’m curious as to why Russian officials wouldn’t want to capitalize on the free press of so many international guests potentially awe-struck by the Sochi scenic views.
Maybe R-Sports should just suck it up, get an Instagram account and run a brilliant tagging campaign rather than spitting in the face of the future we’re living in. Do I think the move will hold up? No, but I am curious to hear what you think.