Which Wearable: A FitTech Poll

There are a ton of options out there in wearable technology, and that number is growing exponentially by the day. Aside from the fun things like Google Glass, FitTech is exploding too; from major brands with Nike+ to upcoming debuts like OMsignal, there are a ton of options out there. That being said, the teamContinue reading “Which Wearable: A FitTech Poll”

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge ModeratedContinue reading “Event Recap: Fashion Business Strategies”

Making Social Media Work For You

Image: Paige Hogan for Third Wave Fashion To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure. Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything. Advice flowed from theContinue reading “Making Social Media Work For You”

Kids: The Best Things at Fashion Week

New York Fashion Week is one of the most exciting events on the calendar. At least… It was. My introduction to NYFW was with the frigid Fall 2013 shows back in March, when nobody but the truly dedicated wanted to be at Lincoln Center. There was space for bloggers, models, photographers, and everyone in betweenContinue reading “Kids: The Best Things at Fashion Week”

Invest in Perfection

Are you happy with products that aren’t perfect? Probably not. So why would you expect your customer to respond any different. The focus of Tuesday’s “Software Meets Fashion: How Software Will Impact the Fashion Industry” meetup explored this idea. The perfect product comes from the perfect customer. And the perfect customer is one that feelsContinue reading “Invest in Perfection”