Image: Paige Hogan for Third Wave Fashion

To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure.

Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything.

Advice flowed from the panel of industry experts that Third Wave Fashion put together, and for a look at what you missed, jump over to my recap on Making Social Media Work For You.