Connected Runners: Basno Digital Medals

“Why do you run?” That question alone is a pet peeve that nearly every runner faces on a constant basis. There are runners all over the world, from occasional joggers to elite runners that can run five minute miles for incredible distances, but the one thing they all have in common is the simple fact that they get out and do it; regardless of reason. … Continue reading Connected Runners: Basno Digital Medals

End It Don’t Trend It

In an imperfect world, there is perfect opportunity for social good that stretches across borders and unites communities the world over. The best way to spreading a message, and creating social good, is to use the channels available from Facebook and Twitter to Instagram and Pinterest. The platforms offer access to millions of potential supporters, and that’s the beauty of the social good movement. I … Continue reading End It Don’t Trend It

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge Moderated by Dalia Strum, a digital marketing expert and FIT professor, … Continue reading Event Recap: Fashion Business Strategies

Making Social Media Work For You

Image: Paige Hogan for Third Wave Fashion To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure. Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything. Advice flowed from the panel of industry experts that Third Wave Fashion put together, … Continue reading Making Social Media Work For You