Connected Runners: Basno Digital Medals

“Why do you run?” That question alone is a pet peeve that nearly every runner faces on a constant basis. There are runners all over the world, from occasional joggers to elite runners that can run five minute miles for incredible distances, but the one thing they all have in common is the simple factContinue reading “Connected Runners: Basno Digital Medals”

End It Don’t Trend It

In an imperfect world, there is perfect opportunity for social good that stretches across borders and unites communities the world over. The best way to spreading a message, and creating social good, is to use the channels available from Facebook and Twitter to Instagram and Pinterest. The platforms offer access to millions of potential supporters,Continue reading “End It Don’t Trend It”

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge ModeratedContinue reading “Event Recap: Fashion Business Strategies”

Instagram: A Forgotten Friend

One of the first apps I got after getting my iPhone was Instagram. I thought filters were fun, I thought it was a brilliant way to connect photographers, all was good. But if you look at my profile, I have a pretty minor 125 photos in the two years that I’ve been on the platform.Continue reading “Instagram: A Forgotten Friend”

Making Social Media Work For You

Image: Paige Hogan for Third Wave Fashion To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure. Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything. Advice flowed from theContinue reading “Making Social Media Work For You”