New York City? Really?

Guests hardly ever believe me when I tell them I live in New York City for two years. How could a raft guide live there? There’s no rafting there.

Which Wearable: A FitTech Poll

There are a ton of options out there in wearable technology, and that number is growing exponentially by the day. Aside from the fun things like Google Glass, FitTech is exploding too; from major brands with Nike+ to upcoming debuts like OMsignal, there are a ton of options out there. That being said, the teamContinue reading “Which Wearable: A FitTech Poll”

Connected Runners: Basno Digital Medals

“Why do you run?” That question alone is a pet peeve that nearly every runner faces on a constant basis. There are runners all over the world, from occasional joggers to elite runners that can run five minute miles for incredible distances, but the one thing they all have in common is the simple factContinue reading “Connected Runners: Basno Digital Medals”

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge ModeratedContinue reading “Event Recap: Fashion Business Strategies”

Making Social Media Work For You

Image: Paige Hogan for Third Wave Fashion To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure. Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything. Advice flowed from theContinue reading “Making Social Media Work For You”

Invest in Perfection

Are you happy with products that aren’t perfect? Probably not. So why would you expect your customer to respond any different. The focus of Tuesday’s “Software Meets Fashion: How Software Will Impact the Fashion Industry” meetup explored this idea. The perfect product comes from the perfect customer. And the perfect customer is one that feelsContinue reading “Invest in Perfection”