Which Wearable: A FitTech Poll

There are a ton of options out there in wearable technology, and that number is growing exponentially by the day. Aside from the fun things like Google Glass, FitTech is exploding too; from major brands with Nike+ to upcoming debuts like OMsignal, there are a ton of options out there. That being said, the team at Third Wave Fashion wants to know which FitTech you’re … Continue reading Which Wearable: A FitTech Poll

Connected Runners: Basno Digital Medals

“Why do you run?” That question alone is a pet peeve that nearly every runner faces on a constant basis. There are runners all over the world, from occasional joggers to elite runners that can run five minute miles for incredible distances, but the one thing they all have in common is the simple fact that they get out and do it; regardless of reason. … Continue reading Connected Runners: Basno Digital Medals

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge Moderated by Dalia Strum, a digital marketing expert and FIT professor, … Continue reading Event Recap: Fashion Business Strategies

Making Social Media Work For You

Image: Paige Hogan for Third Wave Fashion To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure. Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything. Advice flowed from the panel of industry experts that Third Wave Fashion put together, … Continue reading Making Social Media Work For You

Invest in Perfection

Are you happy with products that aren’t perfect? Probably not. So why would you expect your customer to respond any different. The focus of Tuesday’s “Software Meets Fashion: How Software Will Impact the Fashion Industry” meetup explored this idea. The perfect product comes from the perfect customer. And the perfect customer is one that feels appreciated. To see the other tips and suggestions from the … Continue reading Invest in Perfection