Which Wearable: A FitTech Poll

There are a ton of options out there in wearable technology, and that number is growing exponentially by the day. Aside from the fun things like Google Glass, FitTech is exploding too; from major brands with Nike+ to upcoming debuts like OMsignal, there are a ton of options out there. That being said, the team at Third Wave Fashion wants to know which FitTech you’re … Continue reading Which Wearable: A FitTech Poll

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge Moderated by Dalia Strum, a digital marketing expert and FIT professor, … Continue reading Event Recap: Fashion Business Strategies

Team USA: Uniform of Tradition

There is no doubt that to participate in the olympics is an honor unlike any other. Countless athletes have done their best to describe the feeling of representing your country, what it’s like to hear your nation’s anthem ring through the stadium or arena, all because for a frozen moment in time you were the best, your country, was the best. Unfortunately though, that’s a … Continue reading Team USA: Uniform of Tradition

Making Social Media Work For You

Image: Paige Hogan for Third Wave Fashion To many people, social media is a game, one that almost isn’t worth playing because success is difficult to measure. Yes, the more followers or fans you have, the better it looks, but without meaningful relationships in that community, the numbers don’t mean anything. Advice flowed from the panel of industry experts that Third Wave Fashion put together, … Continue reading Making Social Media Work For You

Writing: Killing Creativity

Image: Paige Hogan Journalists and PR pros alike have one problem that they all have to deal with. AP-style. The written laws passed down from the journalistic gods of yesteryear. A style taught and mandated to ensure that editing would be easier for publishers, to streamline the news and breaking stories. The problem with AP-style, and I know I’m not the only one that feels … Continue reading Writing: Killing Creativity

Kids: The Best Things at Fashion Week

New York Fashion Week is one of the most exciting events on the calendar. At least… It was. My introduction to NYFW was with the frigid Fall 2013 shows back in March, when nobody but the truly dedicated wanted to be at Lincoln Center. There was space for bloggers, models, photographers, and everyone in between to do their own thing. In reality it was an … Continue reading Kids: The Best Things at Fashion Week