Everything is in a Name
Shakespeare’s Juliet asks, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But here’s the deal. Everything is in a name. As I approach graduation, I catch myself judging names of companies pretty often. Though I’m not a stickler for only the big names like Edelman and Ogilvy, I do look for a sense of strength … Continue reading Everything is in a Name