Airport Assault: Road Racing at WCU

In a college town that consists of little more than an expanding campus and a run-of-the-mill athletic department, it’s easy to overlook the absolutely excellent events that take place. Outside of the Valley of the Lilies Half-Marathon and 5k, and when Western alum Manteo Mitchell pulled in Olympic Silver at the London Games, there hasn’t been a ton to be proud of in terms of … Continue reading Airport Assault: Road Racing at WCU

Connected Runners: Basno Digital Medals

“Why do you run?” That question alone is a pet peeve that nearly every runner faces on a constant basis. There are runners all over the world, from occasional joggers to elite runners that can run five minute miles for incredible distances, but the one thing they all have in common is the simple fact that they get out and do it; regardless of reason. … Continue reading Connected Runners: Basno Digital Medals

End It Don’t Trend It

In an imperfect world, there is perfect opportunity for social good that stretches across borders and unites communities the world over. The best way to spreading a message, and creating social good, is to use the channels available from Facebook and Twitter to Instagram and Pinterest. The platforms offer access to millions of potential supporters, and that’s the beauty of the social good movement. I … Continue reading End It Don’t Trend It

Event Recap: Fashion Business Strategies

The business of fashion can be an overwhelming, but with the right strategies in place the startup process can run a little smoother. That was the focus Monday night at Wix Lounge thanks to sponsors GarysGuide and AlleyWatch, with excellent food and drinks from Qwiker Liquor, For The Gourmet, and Hint. Image: Wix Lounge Moderated by Dalia Strum, a digital marketing expert and FIT professor, … Continue reading Event Recap: Fashion Business Strategies

Communities: They’re For Everyone

Community. To many people, that doesn’t mean a whole lot. Thanks to social media and “community-building” platforms, community is just a digital age buzzword for the people you’re reaching; ultimately in an attempt to make you and your company a little bit more money. In a more classic sense though, and probably what our parents would agree a community is and should be, it’s a … Continue reading Communities: They’re For Everyone