A New Look For A New Year

I moved to New York, and it was time to make all of my work look I deserved to be here.  So here is my new look and the new look of Real Communication.

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Just as an update, I’m interning with Hypervocal.com a fantastic online new source that offers the news with an unending flavor of snark.

In addition to the Hypervocal internship, our work on Chicly USA is finally coming together, with the launch of our site, the publicizing of our Facebook, and a huge push to get involved with the fashion community here in the city.

Check out my work with Hypervocal and Chicly, and feel free to comment on anything that stands out!

Everything is in a Name

Shakespeare’s Juliet asks, “What’s in a name?  That which we call a rose by any other name would smell as sweet.”

But here’s the deal.  Everything is in a name.  As I approach graduation, I catch myself judging names of companies pretty often. Though I’m not a stickler for only the big names like Edelman and Ogilvy, I do look for a sense of strength in the lens provided for the public to view the company through.

What I mean is that there are three types of company names:

  1. A person’s name
  2. A name that connotes the brand
  3. A joke of a name

In regard to first, these companies are the partnerships, the companies named after the visionary leader that moves the company toward success.  This type of company becomes a household name among it’s clients, and the industry, creating value for the name.

The second is generally the company that alludes, or makes reference to the industry they work in.  To me, these are the companies like publications, Vogue is a reference to the fashion industry, Gentleman’s Quarterly (GQ) is a reference to a demographic; allowing the audience to connect the dots.

This brings me to the third type of company…

This company has a “fun” name that somebody thought would draw clients in, and would make their client work sound easy and  carefree.  Unfortunately, when a company has a name like this, I automatically believe that they will then treat my business as if I had children running my campaign.

Considering this, my answer to Juliet would be this: Everything is in a name, whether it should be or not.  When I ask for a rose, I want a rose; when seeking professionals, I do not want a child-like mentality.

Tumblr needed some love!

After having a virtually inactive Tumblr account, and in light of the RNChic2012 and DNChic projects, I decided that it was time to begin putting my photography portfolio online.
The projects are both operated on the Tumblr platform, and so it was a natural choice to use my existing account for my portfolio.

To see it, check out this link!  I hope you enjoy!

http://jgwilb.tumblr.com/

Why having the biggest network, isn’t having the best network

As my final semester approaches, and I consider everything that I have learned and studied as a Public Relations student, I reflect on the emphasis on networking.  The saying “it’s not what you know, but who you know” has more credence now than ever, considering the growing hardship that is the job market.

Understanding the benefit of networking is therefore key to being successful, however, this is where I make my point that having the biggest network does not mean you have the best.

What I mean by this, is the fact that the emphasis on meeting people, has overtaken the concept of building relationships.  Students are consistently taught that they should develop a pitch to sell themselves in a minute, an “elevator pitch” if you will.  The fallacy with the concept though is the fact that students are never taught how to follow up.  The title of the post comes from this idea, the sense that we are taught to sell ourselves, but never to seal the deal.

Of course there are exceptions to the notion, and there are those people that have thousands of quality contacts, but there is a severe difference between a networked, professional, relationship and a simple contact.

Considering what I’ve learned with my internship at theppl, “knowing” thousands of people doesn’t even compare to having a working relationship with a number as small as 20 or 30.

As I move forward and prepare for the end of my academic career, I encourage students to take a step back, and evaluate what they are doing to network, and to consider if they are simply meeting people, or if they are legitimately developing relationships that are mutually beneficial between them and their contacts.

On a final note, consider this: if you have to give to get, what do you expect in return for simply handing someone a business card?

The Search for the Perfect Camera

In my last post, I discussed my move toward a further understanding of Visual Communication.  If you haven’t noticed, I’ve become completely engrossed in the WilbWatch project.

Out of devotion to the project, and the concern of getting the most out of my upcoming Photography class, I am caught in an internal debate about which camera to purchase.

This investment will be my first DSLR, though I have used one before.  On one hand, I must be cognizant of my bank account, and an approaching graduation date; on the other, I need a camera that will be able to take a beating along the 2,181 miles of the Appalachian Trail.

As the semester approaches, the necessity of securing a camera grows, and so the options have been narrowed to three:

The Pentax K 30 is a 16.3 mp weatherproof option that promises to provide a sturdy option in inclement weather.

The Canon T4i packs in 18 mp with an impressive quality in its video capabilities.

And finally the Canon 7D, which you simply have to watch the video to understand.

 

Keep in mind, my biggest obstacle at this point is funding, and with a necessary camera budget spanning the gap from $800-$1300, this will be an interesting process.  I’ll let you be the judge, but these seem to be the most appropriate cameras for the future that I am looking at.

Feel free to comment or contact me with any suggestions on funding a camera, and watch out for an update on the endeavor!

My Move to Visual Communication

You may not know this, but I enjoy studying communication.  I appreciate an effective, efficient communicator; one that is able to deliver every message, with an unwavering sense of confidence and charisma.

In an effort to improve my own communication skills, I have decided to enroll in two art classes to improve my use of visual messaging.  With a combination of Visual Communication and Photography II, this Fall semester promises to be one that allows me to push the envelope.

The information that these classes will bring will go directly toward my own projects, and a life-long dream of being a photographer.  The problem with this however is the fact that I am now searching for the funds to afford a camera to enhance my photography, and to fully participate in my Photo II class.  If you have any suggestions on how to raise the money for a new camera, your help would be greatly appreciated, I may even send you a picture from my final portfolio if you were to contribute to the effort.

For your own benefit, I have included the links to my current projects, and I hope you like what you see.  One is an Ad Agency, the other is a life-changing project that has led to my pursuit of my dreams.

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